Custom development

When off-the-shelf CRM is the wrong answer, we build it properly

Some processes will never fit Salesforce or HubSpot cleanly. We design and build custom CRM platforms, portals, integrations and internal tools, on whichever technology stack suits your business, not ours.

What we build

From a single internal tool to a full custom CRM

We start from the process, not the product. If a licensed platform is the cheaper answer, we will say so, and if it is not, we can build exactly what the business needs.

Custom CRM platforms

For businesses whose process genuinely does not fit a packaged CRM, and who would rather not bend the business to the tool.

  • Bespoke data model built around your real workflow
  • Role-based access, approvals and audit history
  • Pipeline, quoting and reporting tailored to you
  • Owned outright, with no per-seat licence ceiling

Web apps, portals & internal tools

The systems that sit around the CRM: customer portals, partner dashboards, operations and back-office tooling.

  • Customer and partner self-service portals
  • Operations dashboards and admin consoles
  • Document generation, e-sign and approval flows
  • Responsive by default, usable on the shop floor

Integrations & API development

Making systems talk to each other reliably, with monitoring so you find out before your customers do.

  • REST, GraphQL and webhook integrations
  • ERP, finance, logistics and telephony connections
  • Middleware, queues and retry handling
  • Error alerting with a named owner per interface

Data migration & warehousing

Moving history out of spreadsheets and legacy systems without losing the parts the business relies on.

  • Extraction, cleansing and de-duplication
  • Trial loads with reconciliation reports
  • Reporting warehouse and BI feeds
  • Cutover runbook and rollback position

AI-assisted automation

Practical automation inside your processes, not a chatbot bolted onto the homepage.

  • Document and email triage with human review
  • Summarisation and drafting inside the CRM
  • Search across your own knowledge and records
  • Guardrails, logging and cost controls

Support, hosting & iteration

Software is only finished when you stop using it, so we plan for the years after launch.

  • Managed hosting and monitored uptime
  • Security patching and dependency upgrades
  • Monthly improvement blocks with a clear backlog
  • Documentation and handover if you take it in-house

Technology

We work across every mainstream stack

Our team covers the languages, databases and cloud platforms most businesses already run on, so the choice is driven by your existing systems, your in-house skills and long-term maintainability rather than a house preference.

Already invested in something not listed here? Tell us what you run and we will be straight with you about whether we are the right team for it.

Ask about your stack
Grid of technologies azitez builds with, including React, Node.js, Python, .NET, Java, TypeScript, PostgreSQL, MongoDB, AWS, Azure, Docker and REST APIs

Coverage

Skills on the bench

Front end

  • React
  • Next.js
  • TypeScript
  • Vue
  • React Native
  • Flutter

Back end

  • Node.js
  • Python
  • .NET
  • Java
  • PHP / Laravel
  • Go

Data

  • PostgreSQL
  • MySQL
  • SQL Server
  • MongoDB
  • Redis
  • BigQuery

Cloud & platform

  • AWS
  • Azure
  • Google Cloud
  • Docker
  • CI/CD pipelines
  • REST & GraphQL APIs

How a build runs

Four stages, no six-month silence

01

Shape it

A short discovery to agree the problem, the must-haves and what we deliberately leave out of version one.

02

Prototype it

Clickable screens and a technical approach you can review before anyone writes production code.

03

Build it

Two-week increments with a working environment you can log into and test throughout.

04

Run it

Launch, training, monitoring and a steady improvement backlog once it is live.

Have something in mind that no CRM sells off the shelf?

Describe the process and we will tell you honestly whether to configure a platform, build something custom, or do a little of both.

Scope your build